Brian Sullivan

Brian Sullivan

Designer

Brian Sullivan is the Director of Design Strategy for Sabre, where he applies user research and consumer insights with the latest technology to build new products for the travel industry. He is an expert in design thinking, user research, accessibility, usability, and innovation. Brian is the author of The Design Studio Method: Creative Problem Solving with UX Sketching.

Brian founded the UX Certification program at Southern Methodist University, where students are taught design strategy, user research, UX design, and usability testing within one semester. He did the same with the IxD students of North Texas University, and even more. Brian is the President of the UX Dallas meetup, and an internationally recognized industry speaker.

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In your own words, what is curiosity?

Curiosity is about having an open mindset towards learning. Questioning, researching, and exploring are characteristics of people who showcase their own curiosity.

What person, animal, or thing models curiosity best?

Leonardo da Vinci is the archetype of a Renaissance man—painter, sculptor, architect, sketcher, scientist, mathematician, civil engineer, inventor, geologist, writer, and more. His famous works of art include moments of grace: the mysterious smile of the Mona Lisa, the icon of human potential known as the Vitruvian Man, and the shocking moment of The Last Supper.

 

Design Like Da Vinci.

Brian Sullivan presented to the DFW UXPA on April 9, 2020.

Surprisingly, Leonardo was not as prolific an artist as he was a sketcher. Da Vinci produced more than 13,000 pages of sketches, which are arguably his greatest legacy. Within these sketchbooks, Leonardo thinks both scientifically and creatively. You see sketches of futuristic devices, detailed drawings of human anatomy, postulations on plate tectonics, and observations about diet, cholesterol, and heart disease. You see sketches of flowers, weapons, horses, soldiers, and armor. Some sketches are wireframes for statues and bridges, while others are early renditions of paintings. Leonardo’s sketches were his visual thoughts. His sketches are a testament to Leonardo’s constant curiosity.

“The noblest pleasure is the joy of understanding.” ― Leonardo da Vinci

What habits or practices do you have that cultivate curiosity?

Invitational stem statements are one of the best design thinking tools to use for cultivating curiosity.

An invitational stem statement consists of the opening words (or phrases) of a question to stimulate deeper thinking around a topic.

Here are some examples of stem statements and when you might use them:

Explore the Vision:

  • Wouldn’t it be nice if…
  • Wouldn’t it be awful if…
  • I wish…

Formulate Challenges:

  • How might we…
  • How to…
  • In what ways might we…

Explore Ideas:

  • Will it…
  • Does it…
  • SCAMPER…

Defining a New Concept:

  • Who-What-Why…
  • Who-What-Wow…
  • Who-What-How…

Stem statements orient your thinking to help you further explore ideas and remain curious with your team.